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Direct Seafoods in ‘under-used fish’ push
Direct Seafoods (a wholly-owned subsidiary of Bidvest Group) has launched a new campaign aimed at increasing consumption of under-utilised species of fish from local fishermen. Through its Coastal Fish campaign it will promote fish such as pouting, whiting and dab to its wholesale customers, and as part of the drive, will encourage top chefs around the country to use them and identify them on their menus as ‘coastal fish’.
The initiative marks the latest move by seafood suppliers to promote under-utilised species, following the success of Hugh Fearnley-Whittingstall’s Fish Fight campaign.
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