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Facebook reveals media integration plans
The social networking site has unveiled new changes to its service, enabling users to share and stream what music they listen to or TV they watch at the f8 conference in San Francisco. The announcement sees Facebook join forces with media companies such as Hulu and Spotify, adding a fully integrated experience to social networking.
Facebook friends will be able to listen to each others’ music. As long as they are both subscribers to the third-party host that the track is coming from, such as Spotify, a term coined scrobbling by Last.fm. The goal is to keep users on the site, spending more time and discovering new media they otherwise wouldn’t be exposed to. In effect, this amounts to higher click-through rate, allowing the company to acquire more in advertising revenue.
The changes to Facebook come as a response to the recent success of Google+, which allows users to share and stream video content via YouTube and other multi-media channels. Facebook has also an array of other services which inclues personalising the social plug-in tabs; users can claim they have “watched”, “read”, or “ate” in their updates. This extra information poses a valuable asset to advertisers.
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