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Game enters instant-play market
Entertainment group Game has formed a strategic partnership with OnLive the on-demand and ‘cloud’ gaming specialist to provide the latter’s service to UK consumers.
Game will initially offer OnLive’s products such as instant-play video game services “delivering real-time interactive experiences and rich media” through its websites Game.co.uk and Gamestation.co.uk later this year, then make them available through its 615 shops. The OnLive offer will be integrated with Game’s loyalty schemes and eventually rolled out across Europe and other markets.
Game chief executive Ian Shepherd said the tie-up was evidence of the retailer’s dedication to innovation. He said: “It will bring a totally new cloud based gaming platform to the UK customer. Through our websites and the teams in our stores we will introduce the OnLive service to millions of customers, and allow them to use cash and reward card points to buy games on OnLive.”
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