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How to boost sales with 'His' and 'Hers' shopping aisles
Dr Gary Mortimer is a lecturer with Queensland University of Technology with a background in marketing practice and retail operations. He was previously employed in management and operational roles with several fast moving consumer good retailers.
Dr Mortimer has researched food retailing and grocery shopping and has found that men would make more purchases and have a more positive association with health products if they were not placed in high traffic areas or next to feminine-inspired products.
The idea is based on research and tests carried out which has shown that men are more apprehensive of women’s products and are therefore less likely to spend time searching for their own personal products.
Supermarkets have alway been arranged by products and not by gender but would men spend more time and money if health and beauty aisles were gender divided?
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