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New Look to launch click-and-collect service
Fashion retailer New Look is set to launch the most extensive click-and-collect service in fashion retail. In an initiative that is expected to transform the way customers shop with the retailer, the click-and-collect will debut in early October in New Look’s 600 stores.
The venture forms part of New Look’s ‘More ways to shop’ drive, which emphasises its multichannel credentials and will be heavily promoted to shoppers. It is expected that this will be the biggest driver of sales at the business in the next three years with forecasts predicting that click-and- collect could account for 40% of sales over the next three years. In addition the service is expected to drive 500,000 store visits in the second half of this financial year, providing opportunities to cross-sell.
Currently the retailers closes rival, Next already offers this service at its 532 shops. Earlier this month Next reported that 13% of its Directory customers collect their orders from stores.
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During the past decade, the Retail industry has seen some of the most powerful - positive and negative - upheavals in Retailing history. One of the largest revolutions that must be considered is the arrival of accessible internet for the public. This coupled with the constantly updating mobile phone technology has put the ‘spending power’ very much back in the hands of the consumer.
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