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Tesco in hot water over pig welfare claims
Tesco has come under fire by the Advertising Standards Authority for misleading shoppers about the conditions in which pigs used for its Butcher's Choice sausages are reared.
The advertising watchdog found a TV campaign showing pigs walking freely in a barn and roaming in a field was in breach of its code and has now banned the advertisement. This followed four complainants which challenged whether the advertisement was misleading as they believed the meat used for Tesco’s branded sausages came from pigs that were bred and reared indoors.
Tesco said a combination of standard trim and outdoor-bred trim had been used in the product and that the pigs had been reared to Red Tractor standards, meeting nationally agreed levels of welfare. But the ASA said in all scenes the pigs were shown to be in a spacious and free environment.
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