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Tesco speculation prompts price war fears
It is understood that from next week Tesco is to plan on focussing on permanently low prices and may even shift away from promotions. A tie-up with its Christmas campaign and Clubcard are also thought likely. Which has caused speculation of a potential price war. Some insiders are said that the focus is going to be on beating rival Asda, but the repercussions of the initiative are likely to be felt across the grocery sector.
It is understood that Tesco has bought a considerable amount of point of sale material for the launch and has called all store managers to a meeting on Sunday to discuss the campaign.
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